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January 2007

”Sell” is not a Four Letter Word

Selling for Non-Selling Professionals

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Patricia Merolle

Monday, January 22, 2007

Holiday Inn

  1200 Beacon Street

  Brookline, MA

Times

  6:30pm: Social

  7:00pm: Program

Cost:

 

   CIPNE members

FREE

   Non-members

 $35

   Students & assistants

$15

Does the idea of “selling” make you squirm? You’re not alone. Most independent practitioners (such as photographers) are great at what they do and absolutely horrible a selling their services.

In this eye-opening presentation, sales guru Patricia Merolle replaces fear with confidence by providing practical insight into the psychology and mechanics of the selling process.

Join Patricia and find out everything you always wanted to know about:

  • Communications styles
  • Setting the tone of the meeting
  • Uncovering the REAL reason for buying
  • Talking about money
  • Understanding the client’s decision-making process
  • Presenting the solution
  • Addressing buyer’s remorse and gaining referrals

Patricia Merolle, a principal with WINNING, Inc. has over 20 years of sales, management, and entrepreneurial success in a wide variety of businesses. Prior to joining WINNING, Patricia was a consistent top performer with Perry Johnson Registrars, setting all-time company records for sales and earning rapid promotion to the position of Regional Manager.

Patricia prides herself on developing people who have never sold before and, in fact, have thought of SALES as a terrible 4-letter word. After speaking with Patricia, they realized that everyone sells and that “sales” is actually a consultative 5-letter word. Patricia’s motto is: “Abolish Mediocrity. Change you life.”

For more information: www.winninginc.com

©2007 Commercial Industrial Photographers of New England, unless otherwise noted.
CIPNE, P.O. Box 600291, Newtonville, MA 02460
Contact: CIPNE Info